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How blockchain can help advertisers combat ‘ad blindness’

online-ads How blockchain can help advertisers combat ‘ad blindness’


GUEST: As internet users, we are exposed to an ever-increasing number and density of advertisements every day. Out of preservation for our sanity, each of us has developed a type of natural defense, termed “ad blindness.” Basically, we disregard most ads that creep into our line of sight. Or we actively block them. In 2017, publishers i…Read Moreonline-ads How blockchain can help advertisers combat ‘ad blindness’

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