Giphy already has a number of big-name technology integrations under its belt, including the mighty Facebook which has offered support for Giphy GIFs for several years. Giphy has raised north of $150 million in funding, and was last valued at around $300 million, which isn’t bad for a GIF search platform.
Snap has announced a number of updates recently, including new audience analytics for brands and celebrities, while it opened its marketing API for all developers to use. However, the most contentious update of late has been Snapchat’s redesign which seeks to make a clearer distinction between your Snapchat friends and professional content creators. The update has caused considerable upset among Snapchatters who have campaigned the company to revert to the previous design, however CEO Evan Spiegel recently confirmed that the redesign is going nowhere.
With that in mind, Snap announced today that it will soon be rolling out Tabs to the Discover and Friends pages within Snapchat, to help users sort through friends’ stories and group chats, as well as subscriptions for professional content creators.